Interim Commercial Manager with extensive experience of multi-national food production
SH is an expert Commercial manager. SH has extensive knowledge of both luxury, artisan and mainstream food & beverages as head of sales, head of marketing and joint roles. Will a strong Business acumen for long term strategic planning as well as a hands on approach to team development.
Delivered 3 year plan for the rapid development of HoReCa sector for Barry Callebaut across the Western European region. Having delivered 880mt of growth in year one the plan is on schedule to deliver a market share increase from 53% to 74%.
In Booker lead the Sales to Caterer element of the 2003 – 06 plan for the whole business. The plan was the basis of much of the turn round of the business over the next few years. The caterer growth was expected to move sales by £178m.
Built the UK Gourmet ingredient chocolate business by creating 2 three year plans – eventually delivering 105% growth in volume and nearly tripling margin to €8.75m.
With HB Ingredients renegotiated terms reducing overall off invoice discount, saving £550k and introducing a fixed marketing rebate, subsequently helping them grow by 121% over the next 3 years.
Opened the UK Cash and Carry market for Barry Callebaut – generating €500k pa of gross margin and raising market share by 9%
In 8 months in Spain generated a pipeline of opportunity worth €2.2m from across the western European market
Expanded the range handled by Booker Foodservice on behalf of TGI Fridays to grow the account from £600k pa per store to £1.1m
Development of brand equity
Lead the redesign of the £113m / 1400 product Chefs Larder brand in Booker to enabling the brand to cover from premium to basics and to compete against its delivered completion. Designed in 2002 the ‘new’ design is still being used today
Delivered the redesign of both the Malt House Vintners logo and drinks labels within it to cover chateau to value wines as well as spirits. The creation of good design enables the range to compete in both the retail and caterer markets
Created the ‘Litchfield’s’ portions brand from scratch – giving portions an ‘owner’ which research had shown to be a key demand of the consumer
Built Callebaut equity in the UK HoReCa to make it the No.1 brand for UK foodservice and growing the volume by 85% between 2006 and 2011